Activity

• Delivered 8x national 'made for media events and content capture opportunities across the UK designed to connect audiences to the action in Paris and demonstrate the impact of National Lottery investment in communities. This resulted in inclusion across every major breakfast programme throughout the Games.
• Supported & amplified the ChangeMakers Programme - a new partnership between The National Lottery operator Allwyn, UK Sport, Team GB & ParalympicsGB. We created 7x media events connecting returning athletes with social impact projects across the UK, delivering substantial hits across every major news brand.
• Developed & delivered of a first of its kind, highly innovative editorial partnership with MailOnline & Sir Steve Redgrave, delivering daily National Lottery branded content across a range of platforms at no media spend and brokered entirely on editorial merit.
• Ran a hugely successful press office function throughout Paris 2024, enabling TNL to be central to the narrative.
• Developed & delivered an Athlete Engagement programme with UK Sport, Team GB, ParalympicsGB & NGBs to ensure athletes were educated on the critical role of TNL funding on them and their sport. Activity was delivered in the 12-month countdown and included face-to-face presentations delivered by mentors/peers, engagement with CEOs/PDs, gifting & digital content.
• Delivered high-quality media features in the countdown to establish TNL's narrative as a key part of the Games story from the outset, including a London media tour with Sir Steve Redgrave on the morning of the Olympic Opening Ceremony with BBC R4, BBC R5Live, Sky Sports News, Sky News & written press.
• Across both the Paris 2024 and ChangeMakers campaigns, our in-house team created 26 pieces of bespoke video content which were shared across The National Lottery, Team GB, ParalympicsGB, UK Sport and our talent’s social channels.