CASE STUDY
Big Football Day at Coronation Street
BRIEF
Working with The National Lottery, The FA, The FAW and ITV Sport, we delivered an experiential event ahead of England vs Wales at the UEFA Women’s Euros 2025 for a FA Big Football Day on the Corrie Cobbles.
Bringing together grassroots girls’ teams from England and Wales, the event was designed to turn inspiration into participation, driving awareness for The National Lottery’s role in providing opportunity for women and girls.
Activity
- Working with Jill Scott, Karen Carney and Katie Sherwood, we ran an experiential event on the set of Coronation Street to inspire girls’ teams from across England and Wales
- Secured key national and regional interview opportunities for spokespeople to raise awareness for The FA’s Big Football Day, Powered by The National Lottery
- Engaged ITV Sport & Coronation Street socials for mass amplification
- Led on the creation of a package produced and aired during ITV’s match coverage of two games at the UEFA Women’s Euros
213
pieces of coverage and influencer content
1m+
coverage views
382k
total audience
3 million
social reach
