CASE STUDY
MCC / Lord’s
THE BRIEF
Create a year-round programme of activity to showcase MCC as ‘thought-leaders’ working for the good of cricket.
Generate additional ‘match-day’ and non-match-day revenues through a programme of media activity showcasing the opportunity to visit Lord’s.
Create a year-round programme of activity to showcase MCC as ‘thought-leaders’ working for the good of cricket.
Activity
- Our strong understanding of stories which will resonate well with Sport and Consumer Lifestyle audiences – plus our extemporary contacts and renowned ability to deliver internationally, nationally and within Greater London – created the bedrock of a highly successful campaign.
- Activity was designed to reach key audiences through international, national and regional media brands including CNN, BBC, London Evening Standard, City AM, The Times, Telegraph Media Group and Sky.
- A Media Advisory Group was created and chaired by Steve Chisholm to provide insight and access for MCC to key decision-makers at leading media brands.
803
Pieces of positive coverage
22.6m
Listeners
The Results
- Record annual revenues generated
- 803 pieces of positive coverage for MCC and Lord’s activities
- 390m content views
- 22.6m listeners
- All KPI’s exceeded by +20%
