Invictus Games Birmingham 2027 has appointed Run Communications alongside Goodform and Champions (UK) plc as official agency partners, supporting the delivery of a fully integrated communications, marketing and data-led approach for the Games.

Run Communications will lead on campaigns, PR, media relations and social media, working closely with Goodform on marketing strategy, data and digital insight, and Champions on commercial partnerships and sponsorship development, as preparations accelerate towards the 2027 Games in Birmingham.

 

Together, the agencies will collaborate to build awareness, engagement and advocacy for Invictus Games Birmingham 2027, helping to tell powerful stories that connect sport, service, families and community, and ensuring the Games reach audiences in Birmingham, across the UK and beyond.

Ritchie Rebbeck, Director of Communications, Invictus Games Birmingham 2027, said:

“As we build towards 2027, it was vital to appoint partners who understand both the responsibility and the privilege of telling the Invictus story. Run Communications, Goodform and Champions each bring deep expertise, and together they will help us connect people to the Games in ways that are meaningful, inclusive and built to last.”

Jess Arnold, Managing Director, Run Communications, said:

“It’s a huge privilege to be appointed as communications partner for Invictus Games Birmingham 2027. The Invictus Games stand for resilience, purpose and progress, and our role is to help tell those stories with credibility, care and impact. Working alongside Goodform and Champions allows us to take a genuinely integrated approach that reflects the scale and significance of the Games next year.”

Alison Dalrymple, Managing Director, Goodform, said:

“Invictus Games Birmingham 2027 is a moment with global relevance, and we’re proud to be supporting the Games with a data-led and insight-driven approach. Working alongside Run Communications and Champions gives us the ability to connect strategy, creativity and performance at every stage.”

Matthew Hayes, Managing Director, Champions (UK) plc, said:

“The Invictus Games are about people, resilience and lasting impact. Birmingham 2027 is a powerful opportunity to shine a light on the stories of the Invictus community.  Our role is to build meaningful commercial partnerships that help those stories reach wider audiences and translate into real-world support. We are delighted to be working with Run Communications and Goodform to help make Birmingham 2027 a success.

The 2027 Invictus Games will take place on 10-17 July in Birmingham, a city where many of the wounded, injured and sick (WIS) service community receive specialist treatment at Queen Elizabeth Hospital Birmingham and the Royal Centre for Defence Medicine. This edition will host 550 competitors from over 25 nations, competing in 12 adaptive sports at The NEC and Sandwell Aquatics Centre. 

Launched in 2014 by the Duke of Sussex, the Invictus Games is an international adaptive multi-sport event for WIS Service community. ‘Invictus’ is Latin for 'unconquered' or 'undefeated'.

For more information visit invictusgames2027.org