Run X
It's time to get even.
Run X is our dedicated women’s sport division, offering strategy, PR & campaign delivery and social to brands & organisations who want to connect in a more meaningful way with women & girls through sport.
It's personal to us
We believe everyone deserves a place in sport and are driven by our passion for helping to change the landscape of women’s sport - ensuring there are equal opportunities for women and girls both on and off the field.
We help sports, brands and organisations maximise the untapped opportunities to connect with a whole new audience as well as make a genuine impact on women & girls' everyday lives.
Genuine change... We're here for it.
Led by communications strategist, Zoe Wishman and former Director of the Women's Professional Game at The FA & FIFA Competitions expert, Kelly Simmons OBE.
We have a deep understanding of the women's sport landscape, an excellent reputation within the sports ecosystem and a track record of delivering impactful campaigns that get results.
This is Run X. It's time to get even.
Meet the team
Associate Director - Head of Women's Sport
Zoe Wishman
With experience spanning The FA, AB InBev and McVitie’s, Zoë brings a wealth of expertise from the sports industry and beyond. At The FA, she played a pivotal role in launching and growing the Women’s Super League, leading brand, digital and marketing strategy. She’s also worked with UEFA, helping national associations across Europe design and deliver sustainable women’s football.
Account Manager
Amy Hall
Specialising in connecting women's sports to cultural conversations, Amy has delivered game-changing campaigns for the Women's Rugby World Cup, Red Roses, The National Lottery and MCC.
Consultant - Women's Sport
Kelly Simmons OBE
Kelly Simmons OBE is a hugely influential figure in the development and promotion of women's sport across the globe.
With a career spanning over two decades in sport, she has been instrumental in driving growth, investment, and visibility for women’s football across the country. In her role as the Director of Women's Professional Game at The FA, Kelly was responsible for overseeing the strategic development of women's football in England, including national teams, grassroots initiatives, and the Women’s Super League (WSL).
Kelly has been a key advocate for equality in sport, focusing on improving opportunities for women at all levels of football. In addition to her work at The FA, Kelly has been a prominent voice in advocating for more coverage and recognition of women’s sport.
As well as working with Run, she also consults for many global organisations including the Women in Football Board, Premiership Women’s Rugby, FIFA Competitions and UEFA Match Delegate.
Account Executive
Georgie Hayley
Georgie joins Run straight from Edinburgh University, where she graduated with an MA in International Relations. During her time there, she competed as a BUCS ski racer and also trains in Olympic lifting.
Georgie is passionate about women's sport, and worked to increase training opportunities for women in snowsports as part of the Edinburgh University Snowsports Club.
Get in touch
We are proud to work with brands and communities that share our passion for sport, health, and societal change. Come and say hello.
We are proud to work with brands and communities that share our passion for sport, health, and societal change. Come and say hello.