Run have been working with UK Coaching offering strategic counsel and driving focused communications campaigns designed to raise the profile and celebrate the benefits of effective sports coaching in the UK.
Key initiatives have included the UK Coaching Awards, UK Coaching Conference, and the creation of the inaugural national ‘Coaching Week’.
Pieces of media coverage
In engagement across all social media channels
Across two years, Run have worked closely with UK Coaching to deliver an integrated plan to create and maximise major media moments designed to raise the profile of and celebrate coaching. This has been achieved via extensive national and regional media relations based around the brand as well as industry events, major research results, and by positioning UK Coaching and its executive team as thought leaders in the sports industry. This body of work has been supported by regular social media content planning and production to encourage new and younger audiences to engage with coaching.