LA-based Street League Skateboarding (SLS) is theworld’s most prestigious street skateboarding series and made its London debut at The Copper Box Arena, Queen Elizabeth Olympic Park in May 2018.
With just one month to go, Run was tasked with creating an integrated communications plan designed to generate a significantly increased profile in the UK for both the sport of skateboarding and the SLS World Tour, and to drive new audience groups to attend the inaugural London event.
Unprecedented coverage for the sport of skateboarding and the SLS World Tour across a host of major international, national, and regional media brands. Most notably:
People attended the event
Pieces of focused print (6.5m circulation)
A four-week, integrated communications plan was produced, which began with the creation of impactful media messaging around skateboarding in both the UK and internationally as the sport builds up to Tokyo 2020. The messaging translated into extensive media relations designed to drive commanding coverage with target media brands and audiences.
This required the coordination of strong feature content with a variety of well-briefed spokespeople from international athletes to the sport’s global administrators. This heavy engagement was accompanied by focused stakeholder management with those from established markets (skateboarding community) to government organisations, often bridging the gap between the USA and UK.
Prior to and during the event, Run also offered counsel and expertise relating to issues management and managed the entirety of the media operations for the event weekend.