London Youth Games is an annual multi-sport event held in London, offering competitive opportunities for participants aged 7-18 across 30 sports.
Encompassing the 2017 and 2018 Games, the brief was to define a positive, future-looking narrative, highlighting what an event of this kind brings to the city, engaging all 33 boroughs in celebrating success and securing the event’s future.
Views of the #SupportTheGames social media video
Online and print editorial pieces
An integrated communications plan included extensive stakeholder relations across 33 London boroughs, offering tailored press releases and page-ready copy to all regional media titles across the city. This collaborative effort ensured positive coverage and an uplift in attendance of key media at the event, cementing the event’s place at the heart of the city’s youthful, sporting culture.
To drive funding efforts for future Games, Run created an emotive video for the #SaveYourGamescampaign, which included past and present participants talking about the positive impact the Games has had on them as individuals and on their home city.
Run also provided event-time communications support, including management of social media channels, across the finals weekends in 2017 and 2018.