Working as part of an integrated marketing team, Run’s brief was to drive ticket sales for the biggest sports event to arrive in the UK since London 2012.
Tickets on sale for both events
Applications for IAAF World Championship tickets
Run created an integrated national and regional communications campaign to deliver impactful communications direct to our target audience, and to create a buzz that would drive registration, sell tickets, and recruit volunteers. We promoted the event as one not to be missed, aiming to create a ‘fear of missing out’.