Our Work

Case Study: From Home 2 The Games


Run were bought in to raise awareness of UK Sport’s new Talent ID campaign, From Home 2 the Games. Our brief was to deliver coverage in traditional, high-audience media brands that reached key influencers of the target audience (teachers, parents, sports & social leaders etc) to complement the highly targeted, digital campaign that UK Sport were delivering.

The aim of the activity was to help inspire young people, particularly from city-based backgrounds, to explore their potential in Olympic & Paralympic sport and help drive traffic to the campaign website.


  • Devised and delivered national media event at the Olympic Park to amplify the digital activity
  • Secured coverage beyond traditional sport media e.g. BBC Breakfast News
  • Secured and managed talent to help carry messages
  • Created regional page ready copy for leading regional media titles to help our activity connect with communities across the UK
  • Delivered print, online & broadcast regional media coverage for each campaign athlete (x8)
  • Ensured COVID-safe protocols in place


Online readership




  • Two 5min hits into BBC Breakfast which featured a mention of the campaign url
  • Extensive national broadcast, print and online media coverage including Metro, Daily Mail, Sky News, Sky Sports News, The Voice etc
  • 85% of coverage carried campaign url
  • Online readership: 343million
  • Circulation: 2.58 million
  • Viewers: 4.15million

Contact Us About Run