Run has been working with Commonwealth Games England since 2014 on building their corporate and ‘Team England’ brands. Run works in partnership with the governing body managing their public relations and online and social content strategy, and advising on corporate communications strategy.
Run also won a brief to manage their UK-based communications at the time of the 2018 Games, including managing a 24/7 press office, online and social content, and all homecoming events and media activity.
Increase in impressions
Increase in brand engagement
Increase in time spent on site
Team England is the nation’s sports team, rich in diversity, with equal numbers of men and women, para and able-bodied athletes, drawn from every locality across the country. Run ensure all communications celebrate this unique mix of talent and are relevant to the Commonwealth Games England brand.
Working across 18 sports at key events, we continue to produce a host of website, video, social media and page-ready feature content in-house to drive brand awareness, engagement, and excitement around Team England.
In the months and weeks leading up to Gold Coast 2018, PR and digital activations were strategically planned around key milestones, from One Year to Go celebrations to final team announcements and kitting-out.
Run established a full-service press office during the Games, focused on proactively generating media coverage at home, and executed a detailed social media content plan celebrating medal success.
Run also managed homecoming events taking place in London and Birmingham, taking full responsibility for operational planning and delivery to celebrate success and ensure maximum coverage for the team upon their return to the UK.