Run was tasked with driving audiences to a new Gymnastics World Cup event taking place at The Arena, Birmingham. As proven experts in mobilising target audiences and driving tickets sales for sporting events, we were asked to design a creative social and public relations activity that integrated with event marketing activity.
The brief also included onsite media operations management of the two-day competition, and a stakeholder engagement programme.
Social media content engagements
Click-throughs to ticketing webpage
Run designed an integrated national and regional public relations plan alongside paid-for, creative social media content designed to engage families and ‘major-eventers’ living within circa 90 minutes of the venue.
The multi-channel activity sought to raise the profile of gymnastics and its up-and-coming athletes to build the sport’s following. Birmingham was successfully positioned as a hotbed of British gymnastics talent, which was key in mobilising the right audiences.
During the event, Run managed onsite media operations and leveraged its connections with regional sporting stakeholders to successfully meet British Gymnastics’ corporate objectives for the event.