Run has been working with British Athletics since 2014 to drive awareness and ticket sales to their major events.
We work across a portfolio of six major sports events, including the world-class London Anniversary Games, Athletics World Cup, and Birmingham Diamond League meetings, plus indoor season events in Birmingham, Glasgow, and Sheffield.
Our role is to positively profile the sport in relation to its major events, excite audiences about leading athletic talent, and drive sales.
2018 TV viewers
Print and online content views
Views of bespoke partnership content
We are the engine room for positive athletics stories in the UK.
We understand which stories will motive major event family audiences to attend British Athletics showpiece events.
Working with the in-house team at British Athletics, we create and maintain an outstanding profile for athletics across major media platforms, which effectively generates significant ticket sales for the sport’s major events.
We have deep connections with key individuals at every level of the sport and work with national, regional, and social media to inspire audiences to attend.