Run Communications has been appointed by Marylebone Cricket Club (MCC) to work alongside both the Media and Communications team and the Marketing, Brand and Digital team.
Run will provide strategic media and PR support across a remit of sporting and entertainment events during one of the most important ever years at the Home of Cricket.
This summer, Lord’s will host several major matches, including the ICC Men’s Cricket World Cup Final, the second Specsavers Test between England and Australia, and the first ever Specsavers Test between England and Ireland. Lord’s will also host the MCC World Cricket Committee in August, where prominent former international cricketers will join forces to discuss key issues facing cricket during a two-day meeting chaired by Mike Gatting.
In addition to the elite action, Lord’s will be the setting for the inaugural Street Child Cricket World Cup Final, welcoming ten teams of street-connected young people to play on the hallowed turf.
As the season draws to a close, work will begin on the redevelopment of the Compton and Edrich stands, which flank the iconic J.P. Morgan Media Centre.
Away from the cricketing action, Michelin starred chefs Tommy Banks, Michael Caines and Raymond Blanc will be hosting Lord’s Dining Club events in the famous Long Room of the Grade II*-listed Pavilion, while England cricket icons such as Angus Fraser and Marcus Trescothick will entertain visitors in the Players’ Dining Room and on the outfield as part of two new tours Lord’s are offering this year.
Lauren Best, Head of Media and Communications, said: “Run Communications brings extensive knowledge across the sporting landscape and we were impressed with their understanding and response to brief. Cricket has an incredible year ahead and it is pivotal that MCC maximises this opportunity and engages people inside and outside of our sport, both domestically and around the world, to maintain our relevance and position as the finest cricket club in the world.”
Elly Cockcroft, Head of Marketing, Brand and Digital, said: “We are excited to be joining forces with Run to support the extensive variety of events and opportunities here at Lord’s across the year. Bringing Run’s PR expertise to these events is an exciting addition to our marketing strategy.”
Steve Chisholm, Managing Director of Run Communications, said: “We are thrilled to be working with MCC in this huge year of cricket at Lord’s. MCC is an innovative and exciting organisation that is striving to bring cricket to an ever-broader audience whilst maintaining the global standards of the game. We are excited to be part of an incredible year ahead and working with such a passionate team.”