British Gymnastics have appointed specialist sports marcomms agency, Run Communications, to drive ticket sales across a portfolio of their outstanding major events. The agency will also help raise the profile of the sport through regional media activity designed to highlight the amazing activities taking place across the nation and celebrate outstanding community achievements.
Run will support British Gymnastics in a range of activities over the next two years designed to stimulate ticket sales in key localities, celebrate new emerging talent and take the sport to new audiences.
Claire Jackson, Head of Marketing & Communications, British Gymnastics said: “Run has demonstrated real expertise in understanding the ‘major event / family audience’ and has the creative ideas to making gymnastics feel accessible and relevant to the mass market. 2018 has been a fantastic year for sport in Britain, with gymnastics at the forefront and we are very excited to continue our relationship with Run as we build up to Tokyo 2020.”
Steve Chisholm, Managing Director, Run Communications said: “British Gymnastics is enjoying some remarkable successes at all levels. They have an array of fantastic stories to tell from grassroots clubs to global stars. The sport is an amazing spectacle to see live and the events are outstanding entertainment for a family audience.”
Run’s initial brief is to support regional ticket sales for the 2019 Gymnastics World Cup at The Resorts World Arena on 23 March 2019.